Dark Days at Old Trafford? Not for Long
From dire relegation form to wide-scale cost-cutting measures, it’s no secret that Manchester United has seen brighter days. But according to a groundbreaking analysis by global investment bankers UBS, the future for the Red Devils is anything but bleak.
Despite sitting in 14th place in the Premier League under new manager Ruben Amorim following a 2-0 defeat to Newcastle, UBS believes there’s reason for optimism. Their extensive 41-page report, titled ‘Red Devils Set to Rise Again,’ forecasts Manchester United’s return to the top four by 2028—ushering in the lucrative days of Champions League football once more.
Could Manchester United’s fortunes really be turning?
A New Foundation with Sir Jim Ratcliffe and INEOS
The Swiss-based firm’s report highlights Sir Jim Ratcliffe’s INEOS group, which recently acquired a 29% stake in the club, as a potential catalyst for change. While their arrival has been met with controversy—mainly due to cost-reduction measures leading to 250 staff redundancies—the investment group sees these steps as paving the way for long-term success.
UBS states that this tightened financial control can support future investment in sporting performance and return the club to profitability.
Record Revenues with an Eye to £1 Billion
Even amid on-field struggles, the report identifies Manchester United’s “unparalleled revenue generation.” Last year alone, the club reported record revenues of £662m and expects this figure to exceed £800m—potentially hitting £1bn with a new stadium on the cards. UBS posits that a redevelopment of Old Trafford could lead to a £200m boost in ticketing, hospitality, and events revenue.
Such numbers reinforce why analysts recommend buying shares now, with prices undervalued at £18.32. UBS analysts stress, “We see the valuation of Manchester United as well underpinned.
Predictions for Manchester United's Comeback
The report provides a clear roadmap for Manchester United’s predicted resurgence:
- 2023-24 Season: A disappointing 7th place finish, missing out on European contention.
- Next Two Seasons: A steady climb, finishing 5th in 2024-25 and 2025-26.
- 2027-28 Season: A triumphant return to the top four and Champions League football.
Their analysis stems from sound financial and operational metrics, but UBS acknowledges that this “is no silver bullet.” Improvement on the field, a restructured coaching strategy, and effective leadership are still critical.
Could New Management Be United’s Turning Point?
While little can erase the sting of the current season, UBS highlights how Ratcliffe’s leadership provides a “potential turning point for the fortunes of the club.” The strategic combination of cost management, revamped corporate structures, and potential multi-club ownership creates a foundation primed for success.
The analysts also argue that even amid financial fair play concerns and tighter Premier League financial rules, the club’s superior revenue base gives Manchester United an edge in signing top talent and avoiding long-term mediocrity.
United’s Loyal Fanbase Holds the Key
Manchester United’s global fanbase remains a beacon of hope among the turbulence. UBS emphasizes the strength of their commercial appeal, citing record revenues last year despite poor on-field results. They warn, however, that prolonged failure to perform could begin to adversely impact revenues.
Despite this, UBS concludes their analysis with an optimistic prediction, stating, “Manchester United has too much revenue generation and commercial firepower to stay average for long.”
What’s Next for United?
While expectations for instant fixes should be tempered, UBS’s analysis paints a picture of hope for United supporters. If the club can deliver on their bold strategies—including possible stadium redevelopment and a focus on profitability—Manchester United could find themselves reclaiming their spot among Europe’s elite clubs within a few years.
With financial stability, calculated risk-taking, and a loyal fanbase, the Red Devils may yet rise again.
What do you think—are brighter days ahead for Manchester United? Share your thoughts below and join the conversation!