For the first time in 170 years, Birmingham-based confectionery giant, Cadbury, has lost its royal warrant, ending a longstanding relationship that began under Queen Victoria in 1854. Awarded initially to highlight their premium “chocolate and cocoa” products, the warrant was not renewed under King Charles’ reign.
The Royal Warrant system, which recognizes companies providing goods or services to the monarchy, saw Cadbury excluded from the updated list of 386 companies granted royal endorsements. Replacement warrant holders range from Nestle and Weetabix to luxury beverage firms like Moet and Chandon.
Despite its absence from the roster, Cadbury remains one of the UK’s most iconic chocolate manufacturers, often recognized globally for its heritage and quality. Warrant holders often enjoy marketing privileges, such as the opportunity to display the royal coat of arms on packaging and promotional materials—an asset Cadbury no longer retains.
Notably, Cadbury’s competitors, Prestat Ltd and Bendicks, continue to maintain their royal status, solidifying their position within the royal-friendly chocolate industry.
For followers of British traditions and corporate history, this updated warrant system highlights King Charles’ priorities in aligning the monarchy with trusted and valued brands of today.
For more details on the King’s royal warrant system, visit Royal Warrant Holders Association.